Microsoft Azure

TEN35

Signly

Everyone deserves access to healthcare regardless of their communication style. Signly is a language translation platform that alleviates communication barriers in the healthcare space. Together with Microsoft Azure, it provides a Video Remote Interpreter Service (VRIS) for deaf people and people experiencing hearing loss.

Microsoft Azure asked for a creative asset that explains the importance of this VRIS in the healthcare space. I led creative for this B2B ask. As lead creative I developed, “The Power of Language,” a short film from conception to delivery. From writing the script to collaborating with the production vendor, I led the casting, wardrobe, and location scouting. During post-production, I worked closely with the editor to create a powerful piece that not only resonated with the deaf community but with the client as well.

Microsoft

Atlanta Track Club

Atlanta Track Club (ATC) exists to get people moving. Microsoft is fairly new to the Atlanta Metro area so it partnered with the organization to bring STEM to student-athletes.

The ask was to build a campaign that would get student-athletes excited about STEM and exercise. I lead creative from concept to delivery.

The “Sprint to STEM” campaign focused on getting attendees excited about the possibilities of tech. They built a Peachtree Racer game and a Micro:bit. I worked closely with production to capture the race and kids learning, building, and playing. From there, I collaborated with the Art Director and production vendor to create a :30 hero spot for Instagram, TikTok, and Snapchat. Bite-sized content from the hero spot was used to create paid and organic assets. Finally, I led the team to create GIFs, digital ads, sunscreen labels, and digital banners.

Digital Banner

GIF

Microsoft

Atlanta Hawks

To build a long-standing relationship with student-athletes, Microsoft partnered with the Atlanta Hawks for a STEM basketball camp. However, this camp needed a creative throughline to bring it to life.

I led creative for the “Shoot for STEM” campaign. This campaign involved a live capture. On the day of the event, I directed the production team to capture student-athletes learning basketball techniques with Atlanta Hawks star Onyeka Okongwu and developing a MakeCode.

From there, I collaborated with the production vendor to create a :30 hero spot for TikTok, Snapchat, and Instagram. I also partnered with the Art Director to create digital banners.

Digital Banner

Microsoft Azure

SymphonyAI

Did you know that the cost of financial crime is estimated to represent about 5 percent of the global GDP? With the rise of scams and money laundering, financial investigators need tools to help them solve crimes quickly.

Microsoft Azure works closely with its partner SymphonyAI to combat financial crime using AI. Microsoft Azure asked me to lead the team to create a B2B written and video case study about how AI tackles this problem.

I led this project by writing interview questions, conducting interviews, and working closely with stakeholders to create the video and written deliverables.