Cashmere Agency

STARZ needed a tone and voice refresh as well as new thinking for social concepts.

As Sr. Copywriter, I collaborated with the Head of Social to craft a tone and voice and brand persona. This 30-something millennial woman was funny, aware of social trends, and was truly a romantic at heart. The tone and voice reflected this new persona. (She was me, but don’t tell client).😉

After client approval, I worked closely with Strategy, the Art Director, and the Editor to concept around existing IP to create clever, engaging, and entertaining content for Instagram and TikTok.